While having a lot of web traffic is great on surface level, turning those numbers and positive analytics into conversions is where your business really grows. Midway Marketing know, in fact, that although increasing your engagement with your target audience is what we all want, there’s no point in putting…
While the SEO landscape has certainly shifted in recent time, with Google rolling out all sorts of new algorithms, the implementation of SEO protocols is certainly still an imperative component to any digital marketing strategy. While marketers and content creators need to shift with the times and be privy to…
While having a fantastic looking site is great, the user experience (or UX in the world of online vernacular) is undoubtedly a priority. Sure, you can have all the digital trimmings, a slick, aesthetically pleasing interface, and video marketing, but if your site is encumbered with glitches, errors, clumsy linking,…